As Director of Design for OGX, I was part of the core design leadership team behind The Friends Experience, helping translate one of television’s most iconic worlds into a fully immersive guest experience across both domestic and international touring locations. The project centered around the meticulous recreation of beloved sets and environments from the series, with a strong emphasis on scenic authenticity, architectural accuracy, and prop detailing that allowed guests to feel as though they had stepped directly into the show itself. From Central Perk to Monica’s apartment and the series’ most recognizable moments, every environment was carefully crafted to transport guests into the world of Friends while balancing the technical and operational realities of a large-scale touring production. My involvement spanned spatial planning, design development, fabrication coordination, and on-site execution, working closely with creative teams, graphic designers, and fabricators to ensure each installation delivered a deeply nostalgic and emotionally immersive fan experience across a variety of venues, audiences, and global markets.