For Hershey Super Sweet Adventure, I helped lead the creation of an entirely original immersive IP centered around exploration, imagination, and candy-fueled discovery for children and families. Unlike experiences based on existing entertainment properties, this project required extensive world building - developing the visual language, environments, storytelling moments, and overall spatial identity of the attraction entirely from scratch.

As Director of Design, my involvement spanned concept development, spatial planning, scenic design, fabrication coordination, and on-site execution, helping shape a series of highly interactive environments designed to feel playful, oversized, and transportive through the eyes of a child. From larger-than-life candy landscapes to immersive sensory moments and character-driven environments, the experience was carefully crafted to encourage curiosity, movement, and imagination while maintaining operational efficiency and constructibility across a large-scale experiential footprint.