Produced by Stept X in partnership with Sony Pictures and Little Caesars, Peter Parker’s Apartment Tour brought the world of Spider-Man to life through a fully realized recreation of Peter Parker’s apartment. My work spanned design development, visualization, scenic detailing, fabrication, and installation—including the renders used to launch a fictional Zillow listing that helped ignite significant online buzz around the experience. The campaign quickly went viral, generating approximately 20,000 RSVPs for the one-day event, widespread social sharing and creator coverage, and thousands of viewers tuning in online. On site, demand translated into fans waiting for hours - some even traveling from out of state - and a line so large that it ultimately had to be cut due to capacity. Bringing the experience to life was a highly collaborative effort across designers, producers, fabricators, artists, prop stylists, scenic painters, audio and lighting designers, carpenters, and many others, turning a one-day activation into a cultural moment that extended far beyond the physical space.
