Crown Royal Pancake Palace was an immersive brand experience blending brunch culture with Crown Royal’s regal identity. I guided the creative production from concept through execution - building an architecturally accurate base model, developing 3D renders and environmental graphics, and designing spatial planning and guest flow. To bring the vision to life, I created precise 3D models of custom furniture and fixtures and overlaid graphics directly into the environment, enabling all stakeholders to fully visualize the space. I then oversaw the build, installation, and strike working hand-in-hand with the event production team, ensuring the concept translated seamlessly into a memorable, on-brand guest experience.